Today, Zalando, a leading European online destination for fashion and lifestyle, launches a new designer campaign to celebrate their exclusive long-term partnership with Diane von Furstenberg. The campaign features Diane alongside international models Grace Elizabeth, Arnelle Shaniqua and mother-daughter duo Gaia and Cecile Orgeas, as she shares how she uses fashion to be the woman she wants to be.
The female-led creative campaign captures the iconic essence of Diane and the principles of the DVF woman, aiming to inspire confidence in the next generation of female visionaries and game changers. The campaign highlights how DVF’s renowned legacy and long-standing brand focus of championing women through fashion aligns with Zalando’s goal of empowering and inspiring customers to feel confident in their personal style.
Diane von Furstenberg says: “For decades, I have designed to make women feel confident! Zalando shares that vision, making them an ideal partner for reaching a new generation of women.”
The long-term partnership between DVF and Zalando will enable DVF to reach the next generation of designer customers, reintroducing them to the brand’s iconic styles through Zalando’s digital innovation and contemporary storytelling. The partnership sees Zalando become the sole retail partner for DVF in Europe and a broad selection of DVF designs, including the iconic wrap dress, will be exclusively available on Zalando in all of its 25 markets, making it the only European retailer to offer DVF in addition to dvf.com and the DVF Brussels boutique.
Lena-Sophie Röper, Vice President Designer at Zalando says, “Diane von Furstenberg is a true fashion icon and industry pioneer. She has consistently empowered women to feel confident in themselves and the clothes they wear. The new campaign really brings together our shared values and how we want customers to feel inspired in their own personal style. We are thrilled to be on this journey together with Diane, building an inspiring and elevated assortment and innovative shopping experience for the next generation of designer customers”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (DS)
