ASOS, the global fashion destination, is delighted to announce the launch of new premium brand ARRANGE, available exclusively at ASOS.com from Monday 3 March 2025. Blending directional design with a feminine edge, ARRANGE is bringing a unique take on elevated dressing to ASOS’s audience of fashion-loving customers.
London-born and women-led, ARRANGE offers a capsule of standout occasion dresses and luxe essentials. Combining a couture sensibility with a practical mindset, each piece is designed and pattern-cut in-house from premium materials, and sized inclusively (from UK 4-30). Signature design details – oversized paillettes, hand- painted prints, bold colours, experimental silhouettes – appear throughout the collection.
The ARRANGE campaign spotlights the collection’s distinctive aesthetic: beautiful craftsmanship and unexpected pairings of cut, colour, proportion and texture. A dramatic embellished skirt is pared back with an oversized white T-shirt; an ice-blue trapeze top is styled with tobacco suede trousers; a red co- ord reveals an impressive attention to detail in its white contrast stitching. A selection of signature pieces, like the barrel-leg Sydney jean, recur from season to season – putting a refined spin on the most-wanted silhouettes and inspiring collection and curation over time.
Vanessa Spence, Executive Vice President, Brand & Creative at ASOS says: “We’re really excited to be the exclusive launch partner for ARRANGE, continuing our commitment to giving ASOS customers the best in fashion. The designers’ passion for this premium brand shines through in the level of detail and craftsmanship in the collection. Our customers are going to love what ARRANGE has to offer.”
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Fibre2Fashion News Desk (HU)
