Kering, a French multinational holding company, has announced the appointment of Federico Arrigoni as the new CEO of Brioni, effective May 6, 2025.
Arrigoni was most recently deputy CEO and Asia Pacific president of Saint Laurent. He joined Kering in 2006 at Gucci and was appointed subsequently worldwide HR director at Saint Laurent in 2015. Since then, he has consolidated his experience within the French House, covering key international positions such as Asia Pacific president and chief commercial officer. In 2023, he was appointed Saint Laurent deputy CEO, directly overseeing all industrial operations and commercial activities for the brand. As CEO of Brioni, his mission will be to further consolidate the global positioning of the House and increase its desirability and success. He will report to Francesca Bellettini, Kering deputy CEO in charge of brand development, the company said on its website.
“I am proud to see Federico becoming CEO of Brioni. I trust that his extensive knowledge of the industry and his strong international experience make him the best profile to drive Brioni into the next phase of its development, building on the House’s remarkable history and achievements,” said Bellettini.
Arrigoni began his career at Decathlon in 1996, where he held various retail roles with increasing responsibilities. In 2002, he moved to Autogrill as HR manager. In 2004, he was appointed Europe HR manager at Dolce&Gabbana. In 2006 he joined Gucci as HR manager, to become EMEAI HR director and, later, Worldwide HR retail director. In 2015, he was appointed Worldwide HR director at Saint Laurent. In 2020 he assumed the role of president APAC, adding in 2021 the responsibility of chief commercial officer.
Fibre2Fashion News Desk (RR)
